Eric Lee-Mäder is the Pollinator Conservation Program Co-Director at the Xerces Society for Invertebrate Conservation (www.xerces.org). In this role Eric with farmers, food companies, and agencies such as the USDA and the UN-FAO to enhance biodiversity in agricultural lands. Since 2008, he and his team at Xerces have supported large-scale habitat restoration for pollinators across more than 400,000 acres across the United States. Eric’s professional background includes previous work as an extension farm educator, assistant professor of entomology, commercial beekeeper, and crop consultant for the seed industry. Eric is the co-author of several books including the best-selling Attracting Native Pollinators, and Farming with Beneficial Insects: Strategies for Ecological Pest Management. In addition to his work with Xerces, Eric and his family operate Northwest Meadowscapes a native seed business based on Whidbey Island, Washington.