The requirements for the Bee Better certificate were created after nearly a decade of on-farm research at a diverse range of farms across the country. It’s one thing to define on paper what a good on-farm pollinator habitat looks like. It’s another to implement it. Bee Better is unique in how it works with farmers to create nuanced and farm-appropriate plans—depending on location, soil type, climate, native plants and other factors—to protect and grow pollinator populations. The Xerces Society drew from numerous field trials conducted throughout the United States to shape the certification.